Greg Smith, known to many site visitors as Sven Hammer, founded Fat-bike.com in 2011 and the site quickly became the #1 online community for all things Fat. A lifelong rider and storyteller, Greg has been covering fat-biking since 2011—sharing news, reviews, art, and adventures from the trail, beach, and back alley. Based in Milwaukee, he blends cycling culture with a punk rock edge across podcasts, blog posts, and community events.
