I’ve been looking for a way to express my thoughts about how popular culture looks at people with a BMI of 30 or more. I’ve always thought that we should look at the heavier cyclist the same way that we look at singlespeeders. So I’d just like to take this opportunity to say to everyone that rides a bike and appreciates fun with bikes – “nice work out there people. Way to kick ass n’stuff!” But with a special salute to the folks that ‘go big’ every time they ride!
We’ve been given a pretty unique opportunity to contribute some input about what we’d like to see in a line of cycling apparel for Clydesdales and Athenas. Our new apparel editor Greg Gentle is the architect behind this project. Here’s what Greg had to say about the new line.
Clydesdale? Athena? We’d love your feedback.
I know…those terms are not acceptable to many. The goal here is not to offend, but to highlight a problem in our bike culture. Many riders don’t fit the “industry standard” for body types. It has been our observation in bike shops and online retailers, that the cycling apparel market doesn’t cater to bigger riders. And as a result, it is difficult to find cycling and performance apparel that fits well and looks good.
I’m working with a group on a product line to address this problem. We’d like your input to help us shape the direction of a new performance apparel line focused on serving the needs of athletes that don’t fit the mold. If you identify with this problem, we’d like your feedback to help us shape the direction of our work.
Please take a moment to complete this short survey – https://www.surveymonkey.com/r/PGPVQN8
Consider sharing with friends or on your social networks if you have others in your bike gang that might be interested in helping us bring a new product line on-line.
Let us know what you think in the comments…