The Dose of Fat News Digest – March 2023

Trek Announces the Model Year 2023 Farley Lineup

Adventure beyond your wildest dreams – Trek Farley 9

[Waterloo, WI] — Trek launched the latest version of its legendary fat tire bike, Farley. With four seasons of trail tackling capability, humongous tires, and tons of mounts for gear, the all-new Farley is the overnight adventure rig, the off-season ripper, and the snowy singletrack surfer – all in one.

Farley’s expedition-oriented frame is fit for any adventure, big or small. Tons of frame mounts and custom-designed integrated accessories like front and rear racks, dry bag holders, and bolt-on front fenders make Farley suited for exploration. Plus, they don’t look like an afterthought.

The all-new Farley also incorporates an offset carbon fork that’s designed to save weight, improve handling, and provide extra real estate for mounting a custom rack or cargo gear cages. Paired with extra fat 27.5″ x 4.5″ tires, Farley claws through loose terrain with tons of grip and stability.

This utilitarian earth roamer comes in four different configurations ranging from the Farley 9, which is a fully kitted bikepacking adventure beast, to the Farley 9.6, an OCLV Mountain Carbon race rig for those who aren’t afraid to bring on the big. Farley 7 comes with an 80mm Manitou Mastodon suspension fork to take the edge off rough terrain. Other build configurations, like the Farley 5 allow for a blank slate to build into a dream adventure rig.

The all-new Farley lets you go further and farther 

The all-new Farley will be available starting in mid-March 2023. Some builds will ship in mid-2023.

Framed Bikes – Reportedly Going Out of Business

The publicly traded parent company of Framed Bikes and, Camping World Holdings (NYSE:CWH) has announced plans to “exit and restructure operations of its indirect subsidiary, Active Sports,” according to a notice filed with the SEC last Monday. According to the filing, a review of underperforming assets conducted by management concluded with a recommendation to exit the business in early March. The company now plans to implement this recommendation. “These plans, when completed, will result in the liquidation of primarily all of its assets and closure of the Active Sports business.

The Minneapolis Star Tribune reported that the retail store and warehouse in Little Canada, MN will be closing with the loss of ninety jobs locally. They’re currently running a liquidation sale on the house website to reduce their inventory before they close.

28 Below Results

Congrats to the top finishers at the 28 Below!!

Womens Overall

1st Petra Hansen: 2:43:56

2nd Erin Kelly: 2:50:06

3rd Michelle Stampe: 2:51:24

Men’s overall:

1st Trevor Rockwell: 2:10:22

2nd Adam Saban: 2:10:30

3rd Jesse Vanderweide 2:15:24

Jorden Wakeley Wins Fat Bike Birkie!

Congratulations to Jorden Wakeley for winning the Fat Bike Birkie! Corey Stelljes came in second and Chris Stevens in third! It came down to a finish line sprint and Jorden came away with his second FBB championship!

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Just an old cat that rides bikes, herds pixels, ropes gnomes and sometimes writes stories. I love a good story.