RSD Bikes Announces Lower Pricing and Direct to Consumer Sales


Alex from  RSD Bikes sent us this note with some changes that are happening up there in Toronto! New bikes and lower prices! Check it out.

When RSD started out in 2012, we had a simple goal: deliver great bikes at unbeatable prices. Today, as we continue to evolve our bikes to meet our high expectations and continue to expand our line-up—our newest bike, The Wildcat, launches soon at Sea Otter—we’re excited to let you all know about two important steps forward for RSD. We are now selling Direct to Consumer and have also developed a new program for our Dealers.

Essentially, by changing our model, our prices will be adjusted and some of the margins will be given back to the consumer. Offering the absolute best value will help us stay competitive in an industry dominated by major players and enable us to develop new products that may not been in the cards otherwise—carbon goodies, for example. In the process, we hope to gain more traction with our current dealers as well as build relationships with new ones.

Here are just a few ways these changes will benefit our dealers and customers:

  • Customers will enjoy a 15% – 20% price reduction from the MSRP on all bikes.
  • In areas where we don’t have any Dealers, Consumer Direct sales will get Free Shipping to all 10 Canadian Provinces as well as the Lower 48 States in the USA.
  • In the new Dealers program, Dealers will receive incentives to increase sales through referrals.
  • RSD will have future opportunities to make our already awesome bikes even better—at an unbeatable price.

If you are a shop and would like to sell RSD Bikes in your area we still offer exceptional programs that are aimed at helping you succeed with RSD Bikes! Feel free to contact us at anytime should you have any questions, want to become a dealer or wish to place an order.

To our existing dealers, we want to take this opportunity to thank you all for your support over the years. Without you, we wouldn’t be where we are today!

RSD Bikes models include the Big Chief 29-plus, shown above, and the Mayor Fat-bike, shown below. To see all the bikes RSD offers head over to and check them out!



One Response to RSD Bikes Announces Lower Pricing and Direct to Consumer Sales

  1. Wade March 12, 2016 at 10:34 am #

    I must say, Alex and the crew have the finest operation. Their attention to their customers is second to none, period! If there is an issue, they are Johnny on the spot and get it resolved. It just happens that two weeks before they lowered the prices I purchased a Sergeant, they contacted me and made a correction on my purchase. This was something that they didn’t have to do, but it shows their integrity and customer care is above all and job one!

    Alex, you have earned my loyalty…